Sturgis 2025 Rally. The annual sturgis® motorcycle rally™ turns our town of 7,100 into a city of more than 450,000. Begin your sturgis motorcycle rally adventure by registering online and picking up your free sturgis.com rally ride pin, patch and welcome packet at the sturgis rally information.

Join us for the exciting 85th run as we gear up for the sturgis motorcycle rally, happening from august 1st to 10th, 2025. Sturgis motorcycle rally 2025 will take place from august 1 to august 10, marking the event’s 85th anniversary.